Introduction
AI.GENDA is an AI-powered planning app that creates space for what truly matters. It reduces mental overload, brings structure, and offers emotional relief through smart planning.
Year
2025
Brand Values
Calm, clarity, human-centered intelligence.
Targed Audiance
High loaders: freelancers, professionals, ADHD e.g
Brand Expression
Minimalist, warm, visually soothing
Categories
Challenges
Most AI and productivity brands celebrate efficiency and performance. They promise speed and optimization, but emotionally, they amplify stress.
The challenge was to create a brand that represents mental clarity, not pressure, and turns technology into a source of calm rather than overload.
Solutions
I positioned AI.GENDA as the antidote to overstimulation – an intelligent companion that restores mental order through emotional design.
I focused imagery only on essentials, used soft window light to evoke home-like safety, and applied the golden ratio in the logo to ensure intuitive harmony. Logo inspired by a lava lamp symbolizes harmony between human (red sphere) and AI (blue sphere), gently taking over the workload.
The visual identity merges precision with softness. Clean geometry, warm tones, and generous whitespace evoke focus and serenity.
The color system in beige and denim blue balances intellect and empathy. The gentle motion within the logo expresses natural rhythm and calm intelligence.
The brand imagery celebrates mindful moments and visual pauses. Posters and social visuals invite the viewer into a calmer, more centered life.
Results & Impact
AI.GENDA transforms chaotic schedules into calm, focused experiences.
Users feel emotionally supported while organizing their time. The brand reframes planning as self-care rather than productivity pressure, offering a moment of order in a noisy world. It builds trust through predictability, tone, and emotional consistency.
Learnings & Reflection
I learned that the real challenge in branding is not defining what a brand says, but controlling what it makes people anticipate.
True clarity happens when every visual, tone, and motion builds expectation before words are even read. With AI.GENDA, I understood how emotional predictability becomes the foundation of trust.
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