Introduction
AI.GENDA is an AI-powered planning app that reduces mental overload and creates space for what truly matters.
I designed a brand that turns technology into a source of calm, focusing on clarity, emotional relief, and intuitive interaction.
Year
2025
Brand Values
Calm, clarity, human-centered intelligence.
Targed Audiance
High loaders: freelancers, professionals, ADHD e.g
Brand Expression
Minimalist, warm, visually soothing
Categories
Challenges
Most AI and productivity brands celebrate efficiency and performance. They promise speed and optimization, but emotionally, they amplify stress.
The challenge was to create a brand that represents mental clarity, not pressure, and turns technology into a source of calm rather than overload.
Solutions
Positioned AI.GENDA as an intelligent companion that restores order through design.
I focused imagery only on essentials, used soft window light to evoke home-like safety, and applied the golden ratio in the logo to ensure intuitive harmony. Logo inspired by a lava lamp symbolizes harmony between human (red sphere) and AI (blue sphere), gently taking over the workload.
The visual identity merges precision with softness. Clean geometry, warm tones, and generous whitespace evoke focus and serenity.
The color system in beige and denim blue balances intellect and empathy. The gentle motion within the logo expresses natural rhythm and calm intelligence.
The brand imagery celebrates mindful moments and visual pauses. Posters and social visuals invite the viewer into a calmer, more centered life.
Results & Impact
Users experience planning as self-care rather than productivity pressure.
The brand strengthens emotional engagement and trust, delivering a calm, structured experience that improves adoption and satisfaction. It builds trust through predictability, tone, and emotional consistency.
Learnings & Reflection
Effective branding controls anticipation: every visual, tone, and interaction must build trust and predictability before a single word is read.
Emotional clarity is a strategic tool for user engagement.
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