Introduction
Noexis (now xilancia) needed a digital presence that embodies its motto, Business in Motion.
A modern, unified visual identity communicates innovation, clarity, and competence.
Year
2023
Brand Values
Innovation, clarity, confidence, modernity
Targed Audiance
innovative decision-makers
Brand Expression
minimalist, confident, globally relevant
Challenges
The challenge was translating complex digital transformation services into a visual identity that is clear, engaging, and consistent.
The services are abstract and multifaceted, making it difficult to create a coherent design without overwhelming users. Consistency across platforms and clarity of messaging were crucial to convey credibility and competence. I needed to balance personality with professionalism while ensuring the brand could scale across international markets.
Solutions
Complete visual system including logo, color palette, typography, and web interface. Dark, minimalist design emphasizes competence and modernity while standing out from traditional corporate styles.
Visual narrative communicates innovation through hierarchy, simplified content, and subtle cues, making Noexis’ value clear. Cohesive CI/CD ensures brand consistency across digital touchpoints, with guidelines for typography, imagery, and graphic elements. User insights informed a confident, approachable design, adding personality without compromising professionalism.
Results & Impact
Noexis (now xilancia) has a confident, modern, and internationally appealing brand identity.
The visual identity communicates expertise and positions the company as a leader in digital transformation. A scalable design system enables consistent communication across platforms while reflecting the brand’s personality.
Learnings & Reflection
I learned that effective branding for complex services requires translating abstract ideas into simple, actionable visuals.
Working closely with the CEO taught me the importance of asking precise questions and clarifying vague concepts. Involving the target audience and integrating subtle personal touches ensures the brand feels confident, approachable, and strategic. This reinforced how empathy and precision in design decisions directly influence brand perception.
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