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© 2015 - 2025
Turning vision into reality.
The creative explosion shaping brands of tomorrow.
Turning vision into reality.
The creative explosion shaping brands of tomorrow.
© 2015 - 2025
MHeinzmann. design©
Turning vision into reality.
The creative explosion shaping brands of tomorrow.
About me
I blend creativity with structure and empathy, shaping bold brand identities, intuitive experiences, and strategies that truly resonate and drive impact.
12
+
Years of Work Experience
12
+
Years of Work Experience
12
+
Years of Work Experience
43
+
Projects completed
43
+
Projects completed
43
+
Projects completed
98
%
Client satisfaction rate
98
%
Client satisfaction rate
98
%
Client satisfaction rate
15
+
People led internationally.
15
+
People led internationally.
15
+
People led internationally.
Clear Visions
Clear Visions



Ignite Ideas.
Ignite Ideas.



Explore Possibilities.
Explore Possibilities.
A Designer to
A Designer to



Transform Brands.
Transform Brands.
Selected Work.
Services
My Expertise.
I have covered all aspects of branding, including strategy, renamings, design, digital products, motion, and implementation, which allows me to create consistent, effective, and seamless brand experiences across departments.
1.
Brand Strategy and Positioning
2.
Visual Identity and Design
3.
Digital Experience and UX/UI
4.
Motion and Animated Presentations
I define the essence of a brand including its values, personality and positioning. My strategies provide the foundation for consistent long-term brand management and clear communication so that every brand reaches its target audience effectively.
Experience
5 Years
I develop strong and memorable visual identities including logos, key visuals, color systems and typography. My goal is to give brands a distinctive appearance that is instantly recognizable and evokes emotion.
Experience
8 Years
I design digital brand experiences that are intuitive, aesthetic and user-centered. Through my UX/UI expertise I ensure digital products strengthen the brand message and the user experience aligns seamlessly with the visual identity.
Experience
10 Years
I create animated presentations, motion graphics and templates that make brands come to life. Messages become engaging, complex information becomes clear and every presentation becomes a visual experience.
Experience
5 Years




1.
Brand Strategy and Positioning
2.
Visual Identity and Design
3.
Digital Experience and UX/UI
4.
Motion and Animated Presentations
I define the essence of a brand including its values, personality and positioning. My strategies provide the foundation for consistent long-term brand management and clear communication so that every brand reaches its target audience effectively.
Experience
5 Years
1.
Brand Strategy and Positioning
2.
Visual Identity and Design
3.
Digital Experience and UX/UI
4.
Motion and Animated Presentations
I define the essence of a brand including its values, personality and positioning. My strategies provide the foundation for consistent long-term brand management and clear communication so that every brand reaches its target audience effectively.
Experience
5 Years
Mindset
Why Choose Me?
I bridge the gap between creative vision and business goals, turning concepts into tangible results.

Time Management
Focus on effective time management, never missed a deadline, always ready to utilize resources optimally and complete projects on time.
Time Management
Focus on effective time management, never missed a deadline, always ready to utilize resources optimally and complete projects on time.
Continuous Learner
Driven to improve steadily and expand my skills with each experience.
Continuous Learner
Driven to improve steadily and expand my skills with each experience.
Time Management
Focus on effective time management, never missed a deadline, always ready to utilize resources optimally and complete projects on time.
Continuous Learner
Driven to improve steadily and expand my skills with each experience.
Empathetic & Team player
Focus on open communication and clear feedback. Thanks to strong sensitivity, empathetic toward clients and employees.
Empathetic & Team player
Focus on open communication and clear feedback. Thanks to strong sensitivity, empathetic toward clients and employees.




Trend Awareness
Ability to recognize and understand current developments and future trends in design.
Trend Awareness
Ability to recognize and understand current developments and future trends in design.
Empathetic & Team player
Focus on open communication and clear feedback. Thanks to strong sensitivity, empathetic toward clients and employees.


Trend Awareness
Ability to recognize and understand current developments and future trends in design.








43+
Satisfied Clients




43+
Satisfied Clients
Testimonials
People Say Nice Things.
True feedback. Slightly braggy.
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
"For my former company, I wanted to redesign our website. What he created was simply outstanding. He far exceeded my expectations. Michael has a gift for listening and sensing what’s needed, and then translating it into graphic design. Thank you, Michael."
Christian Herbst
4.8/5
Partner Empowering Leaders, CEO
"I have always found working with Michael to be very pleasant and professional. He brought us creative ideas on many topics and provided great support in the company’s rebranding."
Jannik Marti
4.7/5
RohnerTEC AG, Owner and CEO
"The creative collaboration with Mike was very rewarding for me. His approach is professional and respectful, his understanding quick, and his work always spot-on. A talented and dedicated person who brings a valuable presence to any space."
Silvan Derungs
5/5
85d Innenarchitektur GmbH, Managing Director
“Mike always inspired me in my work and mentored me in various fields during my employment under his supervision. His diligence, honesty and vast knowledge makes him an extraordinary person who is a valuable addition to any team.”
Sezgin Avci
4.9/5
NOEXIS, Design Team Lead (Member of Mike's Team)
"Working with Michael Heinzmann was outstanding. His dedication and expertise brought creative precision and consistent quality to our project. A highly recommended partnership for a successful product."
Denis Galfano
4.9/5
Application Operation Manager & Founder of Mapin
"Mike, a perfect collaboration! Always on point, full of fresh ideas, and consistently focused on the goal. Innovative and efficient."
Ljubisa Stojanovic
5/5
STORA AG OST & STORA AG ZENTRAL, CEO & Owner
"Mike is one of the most talented creative minds I have ever worked with, always putting the client and his team at the center."
Florian Wagner
5/5
Parimed GmbH, CEO
"As Head of Marketing, Mike was my go-to person for all kinds of creative work. He is a creative mastermind, always thinks outside the box, and shows tremendous initiative."
David de la Poza
4.9/5
NOEXIS, Head of Marketing
FAQs
Frequently Asked Questions.
We know every project is unique, and you might have some questions before getting started.
To stay informed about the latest design trends and industry developments, I have chosen a versatile approach. I firmly believe there isn’t one right way to do it; everyone should find their own method. Personally, I love maintaining my social connections and spend quite some time on social media. In that context, I have deliberately eliminated unnecessary distractions and carefully follow some of the most influential trendsetters in the design industry. This conscious selection allows me to integrate my passion seamlessly into my daily life. As a result, I not only stay up to date but also use my free time effectively to remain informed about the latest movements in the design world.
I place great importance on understanding the individual motivations of each team member. Through personal conversations, I get to know each person better and gain insight into their strengths and weaknesses. Clear and open communication is essential in this process. To encourage regular feedback, I have implemented a structured monthly feedback session. In this exchange, both the team members and I can provide constructive feedback to continuously improve our collaboration. Our focus is always on the team, and I am convinced that true motivation arises when every member is aware of their strengths, feels valued, and understands how they contribute clearly to the team’s success.
I believe that such situations can often be prevented altogether. When communication with the client is clear, planning is thorough, and the client is consistently kept up to date, stress rarely escalates. However, my experience in the military has taught me how to remain effective under immense pressure. A useful technique I’ve developed is to pause briefly in stressful moments, gather my thoughts, and then approach the task at hand with motivation and structure. When unexpected challenges do arise, I focus on consistent effort and always strive to deliver my best in order to find effective solutions. This approach not only helps me stay calm but also promotes efficient action in demanding circumstances.
My creative process starts with a deep dive into the client’s brand, understanding its values, mission, vision, audience, and competitive landscape. This analysis helps define the brand’s unique positioning. Next, I develop a brand strategy that outlines the brand’s personality, tone of voice, and key messaging to guide all design decisions. I then create visual explorations such as moodboards, color palettes, typography, and imagery concepts to establish a cohesive aesthetic direction. At each milestone, I make it a point to review progress with the client. This ensures they feel involved and helps minimize delays. Collaboration and feedback throughout this phase ensure alignment with strategic goals. During the execution phase, I design the core brand elements including logo, typography, iconography, photography style, and other assets so that every element reflects the brand story and values. Again, client check-ins at key points help confirm that the direction remains on track. Finally, all components are compiled into a comprehensive brand guideline to ensure consistency across all touchpoints. Throughout the process, close client communication ensures that the final brand identity is both visually striking and strategically grounded.
It is important for me to understand the workflows of team members from other departments and to work together efficiently. By valuing and collaborating with these teams, I can ensure that the final deliverables meet the highest quality standards. We set shared goals, define standards, and reflect after each project to discuss how we can continuously improve. This open communication and ongoing collaboration foster a productive work environment and lead to successful project outcomes, which positively impact both the company’s image and overall success.
To stay informed about the latest design trends and industry developments, I have chosen a versatile approach. I firmly believe there isn’t one right way to do it; everyone should find their own method. Personally, I love maintaining my social connections and spend quite some time on social media. In that context, I have deliberately eliminated unnecessary distractions and carefully follow some of the most influential trendsetters in the design industry. This conscious selection allows me to integrate my passion seamlessly into my daily life. As a result, I not only stay up to date but also use my free time effectively to remain informed about the latest movements in the design world.
I place great importance on understanding the individual motivations of each team member. Through personal conversations, I get to know each person better and gain insight into their strengths and weaknesses. Clear and open communication is essential in this process. To encourage regular feedback, I have implemented a structured monthly feedback session. In this exchange, both the team members and I can provide constructive feedback to continuously improve our collaboration. Our focus is always on the team, and I am convinced that true motivation arises when every member is aware of their strengths, feels valued, and understands how they contribute clearly to the team’s success.
I believe that such situations can often be prevented altogether. When communication with the client is clear, planning is thorough, and the client is consistently kept up to date, stress rarely escalates. However, my experience in the military has taught me how to remain effective under immense pressure. A useful technique I’ve developed is to pause briefly in stressful moments, gather my thoughts, and then approach the task at hand with motivation and structure. When unexpected challenges do arise, I focus on consistent effort and always strive to deliver my best in order to find effective solutions. This approach not only helps me stay calm but also promotes efficient action in demanding circumstances.
My creative process starts with a deep dive into the client’s brand, understanding its values, mission, vision, audience, and competitive landscape. This analysis helps define the brand’s unique positioning. Next, I develop a brand strategy that outlines the brand’s personality, tone of voice, and key messaging to guide all design decisions. I then create visual explorations such as moodboards, color palettes, typography, and imagery concepts to establish a cohesive aesthetic direction. At each milestone, I make it a point to review progress with the client. This ensures they feel involved and helps minimize delays. Collaboration and feedback throughout this phase ensure alignment with strategic goals. During the execution phase, I design the core brand elements including logo, typography, iconography, photography style, and other assets so that every element reflects the brand story and values. Again, client check-ins at key points help confirm that the direction remains on track. Finally, all components are compiled into a comprehensive brand guideline to ensure consistency across all touchpoints. Throughout the process, close client communication ensures that the final brand identity is both visually striking and strategically grounded.
It is important for me to understand the workflows of team members from other departments and to work together efficiently. By valuing and collaborating with these teams, I can ensure that the final deliverables meet the highest quality standards. We set shared goals, define standards, and reflect after each project to discuss how we can continuously improve. This open communication and ongoing collaboration foster a productive work environment and lead to successful project outcomes, which positively impact both the company’s image and overall success.
To stay informed about the latest design trends and industry developments, I have chosen a versatile approach. I firmly believe there isn’t one right way to do it; everyone should find their own method. Personally, I love maintaining my social connections and spend quite some time on social media. In that context, I have deliberately eliminated unnecessary distractions and carefully follow some of the most influential trendsetters in the design industry. This conscious selection allows me to integrate my passion seamlessly into my daily life. As a result, I not only stay up to date but also use my free time effectively to remain informed about the latest movements in the design world.
I place great importance on understanding the individual motivations of each team member. Through personal conversations, I get to know each person better and gain insight into their strengths and weaknesses. Clear and open communication is essential in this process. To encourage regular feedback, I have implemented a structured monthly feedback session. In this exchange, both the team members and I can provide constructive feedback to continuously improve our collaboration. Our focus is always on the team, and I am convinced that true motivation arises when every member is aware of their strengths, feels valued, and understands how they contribute clearly to the team’s success.
I believe that such situations can often be prevented altogether. When communication with the client is clear, planning is thorough, and the client is consistently kept up to date, stress rarely escalates. However, my experience in the military has taught me how to remain effective under immense pressure. A useful technique I’ve developed is to pause briefly in stressful moments, gather my thoughts, and then approach the task at hand with motivation and structure. When unexpected challenges do arise, I focus on consistent effort and always strive to deliver my best in order to find effective solutions. This approach not only helps me stay calm but also promotes efficient action in demanding circumstances.
My creative process starts with a deep dive into the client’s brand, understanding its values, mission, vision, audience, and competitive landscape. This analysis helps define the brand’s unique positioning. Next, I develop a brand strategy that outlines the brand’s personality, tone of voice, and key messaging to guide all design decisions. I then create visual explorations such as moodboards, color palettes, typography, and imagery concepts to establish a cohesive aesthetic direction. At each milestone, I make it a point to review progress with the client. This ensures they feel involved and helps minimize delays. Collaboration and feedback throughout this phase ensure alignment with strategic goals. During the execution phase, I design the core brand elements including logo, typography, iconography, photography style, and other assets so that every element reflects the brand story and values. Again, client check-ins at key points help confirm that the direction remains on track. Finally, all components are compiled into a comprehensive brand guideline to ensure consistency across all touchpoints. Throughout the process, close client communication ensures that the final brand identity is both visually striking and strategically grounded.
It is important for me to understand the workflows of team members from other departments and to work together efficiently. By valuing and collaborating with these teams, I can ensure that the final deliverables meet the highest quality standards. We set shared goals, define standards, and reflect after each project to discuss how we can continuously improve. This open communication and ongoing collaboration foster a productive work environment and lead to successful project outcomes, which positively impact both the company’s image and overall success.
News & Insights.
What’s on my mind (mostly design). Thoughts, experiments, and occasional sparks of inspiration.